"Butter" BTS Set a Record: Watched over 500 Million Times in 77 Days
BTS's Butter music video has been viewed 500 million times on YouTube since its release 77 days. As reported by allkpop on August 7, 2021, Butter became the 11th BTS music video to reach 500 million viewers. Their previous videos that have been viewed 500 million times are DNA, Fire, Fake Love, MIC Drop (Steve Aoki Remix), IDOL, Dope, Boy With Luv, Blood Sweat &Tears, Save Me, and Dynamite.
Butter's music video features a wide variety of eye-catching scenes and colors. When butter's music video was originally released, it was immediately watched by 108.2 million viewers within 24 hours. This result broke YouTube's record for the most watched music video in 24 hours.
Butter is BTS's second English song after Dynamite. This change in language choice sparked debate among fans as well as critics. But at the same time proving this change also triggers success.
RM BTS, the leader of this idol group, bluntly spoke about critics who questioned their language change. 'We've had some changes in thinking, and I don't think it's bad. In general with language, topics, there are no limits, ties or limits," he said in an interview with Time, August 3, 2021.
While J-Hope is also not worried about the changes that occur. In fact, he and his six friends felt evolved with it. "I think it's interesting to see the results of our efforts to try new things," he said. This opinion was approved by V who added, "It's not an easy process but the results are good."
Since its launch on May 21, 2021, Butter's song has become the most played song worldwide. Butter was replaced by Permission to Dance, which was also sung on July 19, 2021. Despite being thrown into the 7th position, Butter again reached the position of No. 1. While Permission to Dance is in 9th place.
In addition, through Butter, BTS again set a record of perching at No. 1 on the Billboard Hot 100 for nine weeks. "Butter is now the longest-serving No. 1 song of 2021, surpassing Olivia Rodrigo's eight weeks with the song Driver’s License," the Billboard Charts account said Monday, August 2, 2021.